Founded in 2020 by Robin and Nico, two friends with radically different personalities — one creative and empathetic, the other analytical and rigorous — the Swiss house is built on that very contrast. Where one has weaknesses, the other brings strengths. It is from this complementarity that a vision was born: to create fragrances capable of amplifying the wearer’s personality in the moments that matter — to seem more confident, reveal romantic facets, or simply assert oneself.

The name says it all. Per noi — “for us” in Italian, a symbol of personalities — paired with noire, which defines the house’s tone and aesthetic. Dark, assertive, uncompromising.

Developed and produced in Switzerland, in the tradition of Swiss artisanal expertise in Zurich, Pernoire fragrances are the result of a close collaboration with perfumer Andreas Wilhelm — a long-standing partner who shares and understands the house’s olfactory vision in all its depth. The result: exceptional compositions, exacting and designed for remarkable performance and longevity.

Pernoire does not produce pleasant scents. It creates olfactory personalities.