Jéroboam, a niche perfume house born from ORIGINO

At the origin of Jéroboam is ORIGINO, a base built around a cocktail of musks imagined by independent perfumer Vanina Muracciole. This concentrated “musk ball” in perfume extract form becomes the starting point for an olfactory world designed by François Hénin, founder of Jovoy. What was meant to be an exploration becomes a signature.

Jéroboam perfume extracts, intensity and a bold trail

François Hénin wanted to create fragrances in their most concentrated form. Extrait has a particular nobility, a density made for memorable sillage. At Jéroboam, concentration becomes a statement. The compositions are designed for strong personalities, aware of the power of perfume. Here, the fragrance is not discreet. It asserts a presence, an aura, almost a strategy. Perfume becomes a tool of seduction, direct and effective.

Jéroboam Paris, 30 ml bottle and an urban nomadic spirit

Contrast is at the heart of Jéroboam. A 30 ml bottle, compact and nomadic, that refers to the three-litre bottles called “jéroboams.” This play on scale reflects the brand’s spirit: small format, great intensity. Designed for urban nomads, these perfume extracts fit into modern daily life.