Jéroboam, niche perfume house born from ORIGINO

At the origin of Jéroboam is ORIGINO, a base built around a cocktail of musks conceived by independent perfumer Vanina Muracciole. This concentrated "ball of musks" in perfume extract becomes the starting point for an olfactory universe imagined by François Hénin, founder of Jovoy. What began as an exploration becomes a signature.

Jéroboam perfume extracts, intensity and unapologetic sillage

François Hénin wanted to create perfumes in their most concentrated expression. The extrait possesses a particular nobility, a density crafted for striking sillage. At Jéroboam, concentration becomes a manifesto. The compositions are designed for strong personalities, aware of perfume's power. Here, the fragrance is not discreet. It asserts a presence, an aura, almost a strategy. The perfume becomes a tool of seduction, direct and effective.

Jéroboam Paris, 30 ml bottle and urban nomad spirit

Contrast is at the heart of Jéroboam. A 30 ml bottle, compact and nomadic, that references the three-liter bottles called "jeroboams". This play on scale reflects the brand's spirit: small format, great intensity. Designed for urban nomads, these perfume extracts fit into modern daily life.