INSOMNIA - FRANCESCA BIANCHI

INSOMNIA - FRANCESCA BIANCHI

INSOMNIA evokes the suspended time of night and the feeling of freedom that comes with the absence of limits and constraints.

Night is like a dark sheet under which everything that weighs on us during the day begins to dissolve: routines, deadlines, urgencies, appointments.

At last, while everyone else sleeps, there is nothing left to check on the phone and no urgency to solve in the next few hours. Being awake at night offers a moment of grace, a kind of release from the pressure of the day.
It is a feeling of radical freedom, embraced by a welcoming darkness.

INSOMNIA speaks to the excitement produced by this narcotic and exhilarating feeling of freedom that only waking in the quiet of night can create.
It is the kind of excitement that lets you develop an artistic project, write a book, or finally devote yourself to something personal that has been neglected. Maybe even an apology that requires a few hours of uninterrupted concentration.
INSOMNIA is the nighttime time devoted to a conversation with a friend, philosophical or deeply personal, without limits or restrictions. Fatigue begins to set in, but the conversation is far too captivating to stop.

INSOMNIA is also the freedom to spend the night with friends, moving from one set table to a pub, without worrying about the passing time, trying to overcome exhaustion because these moments cannot be repeated and somehow take on the dimension of something infinite.
Nothing ordinary ever seems to happen in this precious space. Thoughts become sharper and more defined, even if fatigue begins to torment the mind and eyes. Without the pressure of the clock, night does not chase you. It wraps itself around you, somewhere between the ecstasy of freedom and the muffled haze of exhaustion.
For me, there is something magical about being awake at night, especially when I am alone. This suspended nighttime time has an almost sacred quality. The connection with oneself grows stronger, and the suspension of time creates the feeling of living in a parallel universe.

INSOMNIA was born from my own experience as a nocturnal creature, especially during the years when I was working on the brand's first creations. At the time, I had another job during the day, and night was the only space left for me to fully immerse myself in my creative process, in complete freedom and without time constraints.

Another reference that enriched the imagination behind this creation is a particular eye makeup look that has always fascinated me: a slightly shimmering blue-black smoky eye.

To me, it evokes the idea of glamorous insomnia — a dark and glamorous nocturnal creature, tired but radiant with energy.