21 CONDUIT ST - JOVOY

21 CONDUIT ST - JOVOY

Forget everything you know about lavender!

The new fragrance from Jovoy, "21 Conduit St", revisits this essential classic of English perfumery, giving it a fresh new breath: modern and intriguing.

Whether you recall sachets of dried Norfolk flowers or the scents emanating from a bottle of authentic British Eau de Cologne; lavender is to English perfumery what scones are to Tea Time.

The result of a collaboration, 21 Conduit St colors the essence of lavender with a unique brilliance. A blend born from a formula by Oli Marlow, fascinated since childhood by this aromatic note, dreaming of it contrasted, multifaceted, filled with a tangy and fruity freshness, enlivened by resinous notes.

"A lavender sculpted between the freshness of iced orange, the playfulness of blackcurrant, the bittersweet warmth of pine" according to Oli Marlow.

His meeting in Paris with perfumer Marie Schnirer (Laboratoire Maelstrom) introduced him to new raw materials, notably a quality of Java Vetiver that enriches the whole with smoky and earthy swirls.

"An original note of hashish" specifies Marie Schnirer.

But for her, "The secret of 21 Conduit St is first and foremost the richness of a dual lavender. An essential oil, very aromatic, and an absolute, whose coumarin notes, those of a plant dried for several days in the sun, radiate down to the woody base of the perfume."

It is also a lavender dressed with the freshness of citrus and the fruity nuances of fir balsam, whose candied accents sketch an amaretto accord of enticing sweetness, balanced by a woody, dark, and mysterious facet.

Refined, intense, and bold, 21 Conduit St exudes that English elegance, always tinged with a hint of cheekiness, which is its entire charm.

A signature scent you always come back to, a reliable "gentleman" classic that men love. And women adore.

Fantastic aromatic and modern lavender. 21 Conduit St breaks all the rules of this great classic with strong doses of vetiver and rhubarb at the start, leaving its wearer between classic lavender and a disturbing "hashish" accord.

Top Notes
Rhubarb
Lavender
Bergamot
Grapefruit

Heart Notes
Amaretto
Balsam Fir

Base Notes
Woods
Ambroxan
Tonka