• The Story of the House of Jusbox, Niche Perfume and Olfactory Melody

    From its inception, Jusbox stands as a poet of the senses: founded in 2016 by Andrea Valdo and Chiara Valdo, the house draws on 25 years of expertise in haute perfumery. Music and perfume blend from the very first breath: the brand embraces the idea that each olfactory formula is the equivalent of a piece of music, a composition made of chords, silences, and vibrations.

    Inspiration comes as much from the studio as from the workshop, and the olfactory universe is built like a score. Nothing is left to chance: from the selection of materials to the design of the bottle, everything reflects the desire to make perfume an art, a direct listening to sensory memory.


    The Olfactory Universe of the Jusbox Brand: Perfume House, Rare Materials, and "Scented Music"

    The Jusbox signature asserts itself through a subtle fusion: niche perfume, certainly, but above all a sound metaphor. Each fragrance is presented as an "olfactory melody," a tribute to a musical genre or an icon who changed the rules.

    The house uses rare materials, extracted notably in Grasse through renowned laboratories, and adopts a "Made in Italy" know-how to assert absolute quality. This approach is expressed even in the design: a 78 ml bottle evoking the 78 rpm phonograph record, a cap inspired by a vinyl record, a box reminiscent of a CD case—each detail is a note. The whole aims to resonate with the soul, regardless of age, gender, or preferences. Some will see boldness in it. Others, an obvious truth.

  • Jusbox and Fragrance Passion: Discovering the Brand in a Niche Perfumery

    The Jusbox house naturally finds its place in the world of niche perfumery, especially within discerning retailers like Fragrance Passion. This convergence is explained by a shared identity: pursuit of excellence, refined aesthetics, contemporary sensitivity. At Fragrance Passion, the selection of Jusbox takes on its full meaning: it is less a simple product than the experience of a universe where scent dialogues with music and emotion. The customer is invited to let themselves be carried away, to listen to their memories and sensations, in a place or boutique that respects this nuance. The approach is not commercial in the usual sense: it is contemplative. The time spent choosing becomes a time to listen to oneself again.

    The Jusbox house is not simply a niche perfume label: it is an invitation to listen, to feel, to extend the invisible music that lives within each person. In this spirit, discovering Jusbox at Fragrance Passion is like opening a window onto a sensitive, refined, and committed olfactory world. And perhaps, in the end, that is where it all begins.