• Andreea Rada,
    a free creator, between heritage and intuition

    There are brands that seek to please, others that seek to make a mark. Andreea Rada does neither: she follows her own path. A former chemist turned olfactory creator, she develops her perfume house as a personal, intimate work, refusing the compromises linked to mass production. Her goal is not to seduce everyone, but to offer distinctive fragrances for those looking for a niche perfume with character.

    Rare scents handcrafted

    Each composition is born from a desire to break free from beaten paths. At Andreea Rada, intuition takes precedence over trends. Rather than seeking the classic head-heart-base balance, she favors surprise, sometimes even olfactory accident. Some formulas took more than a year to finalize, such as Sapphire Serenity, an unprecedented blend of white flowers, mineral musks, and incense, or Rebel Tonka, which juxtaposes roasted tonka bean, smoky oud, and a touch of tarragon.

    The perfumes are produced by hand, in small batches, in a partner laboratory in Eastern Europe. No unnecessary additions: no coloring, no invasive marketing. Just sober bottles, carefully chosen names, and rigorously selected raw materials. This artisanal approach makes Andreea Rada a perfume creator apart in the world of independent perfumery.

  • An olfactory signature for the initiated
    ?

    What truly sets the house apart is its ability to create fragrances that don’t seek immediate appeal. Sometimes they need to be tamed, worn for several hours, to grasp all their nuances. This is precisely what appeals to lovers of exclusive perfumes: the fact that these compositions evolve, surprise, and defy easy comparison.


    Among loyal customers, some say they can instantly recognize an Andreea Rada creation without even knowing its name. Not because of a loud trail, but thanks to a subtle coherence across all her creations, a blend of strength and restraint, powerful ingredients and finesse in execution. “The scent of a memory not yet lived,” as a Parisian client beautifully put it.