Jupilò, a niche perfume house between Rome and Paris

Jupilò is a niche perfume house born from the dialogue between two capitals: Rome and Paris. It embodies a meeting between Italian dolce vita and the rigor of French laboratories. Founded by Lorenzo Zaccheo, the brand is part of a synesthetic quest where contrasts become harmony. Each creation reflects a life journey shaped by bohemian elegance, a culture of beauty, and a sensibility shaped by family memories.

Jupilò niche perfume, memory and the quest for the great perfume

At Jupilò, perfume is seen as an essence capable of linking the past and the present. Lorenzo Zaccheo combines the precision of the sommelier, structured rationality, and an instinctive energy to build a singular signature. Each fragrance is born from a memory, a gap to be bridged, an almost metaphysical impulse where emotion becomes matter.

Jupilò, Italian style and architectural design

The Jupilò identity continues in packaging with a geometric, understated, and sophisticated aesthetic. Clean lines are paired with carefully selected luxurious elements. The zamak cap, designed by an Italian architecture and design firm, takes the form of a stepped inverted pyramid, evoking the assembly method.