Jupilò, niche perfume house between Rome and Paris

Jupilò is a niche perfume house born from the dialogue between two capitals: Rome and Paris. It embodies a meeting of Italian dolce vita and the rigor of French laboratories. Founded by Lorenzo Zaccheo, the brand is part of a synesthetic quest where contrasts become harmony. Each creation reflects a life journey shaped by bohemian elegance, an appreciation for beauty, and a sensibility forged by family memories.

Jupilò niche perfume, memory and the pursuit of the grand fragrance

At Jupilò, perfume is seen as an essence capable of linking past and present. Lorenzo Zaccheo combines the precision of a sommelier, structured rationality, and instinctive energy to build a singular signature. Each fragrance is born from a memory, a distance to bridge, an almost metaphysical momentum where emotion becomes substance.

Jupilò, Italian style and architectural design

The Jupilò identity extends into packaging with a geometric, understated, and sophisticated aesthetic. Clean lines converse with carefully selected luxurious elements. The zamak cap, designed by an Italian architecture and design studio, takes the form of a stepped inverted pyramid, evoking the method of assembly.